Jeff’s career began in 1990 at Lowe Howard Spink, one of the world’s most creative advertising agencies. There he worked on a wide range of clients including Smirnoff, Tesco, Heineken and GM.
After ten years he left to become ECD of Thailand’s largest ad agency Lowe Lintas. His brief was to restructure a creative department of 95 and deliver high quality through the line creative work to over 30 clients- including Mercedes, Johnson and Johnson and Unilever.
In his time there, Lowe Lintas won more creative awards than ever before plus new business including Coca Cola and all its sister brands such as Fanta, Coo and Nescafe RTD.
After completing the agency restructuring he became regional creative director on Unilever being responsible for writing and producing 360 ad campaigns for regional and global brands. Brands including Clear Shampoo, Omo and Sunlight detergents and Pepsodent Toothpaste. There he worked closely with UL Global Brand managers and their teams to produce work that transcended linguistic and cultural barriers.
One of his most important tasks was writing and producing the hugely successful launch campaign for one of Unilever’s most important brands- Rexona, in one of the world’s biggest markets- China.
In 2010 he became regional creative director at Cheil in Seoul producing global advertising for their biggest client Samsung.
Right now he is working as a freelance creative consultant and already in 2011 has produced creative work for two successful agency pitch wins.